AI Insights · Timothy · April 2023
Top 5 Health and Fitness Apps on iOS in Oceania for Q1 2023
Discover the performance of the leading Health and Fitness apps on iOS in Oceania during Q1 2023, with insights on weekly downloads, revenue, and active users.
The first quarter of 2023 saw notable activity among the top Health and Fitness apps on iOS in Oceania. Here’s a detailed look at the performance of the leading five apps in this category.
MyFitnessPal: Calorie Counter showed a steady increase in weekly revenue, peaking at around $133K in early February before ending the quarter at approximately $86K. Weekly downloads started strong at 10K in early January but gradually decreased to about 5.9K by the end of March. The app maintained a healthy number of active users, starting at around 315K and peaking at close to 424K in mid-January before stabilizing around 338K by the end of the quarter.
Flo Period & Pregnancy Tracker had a consistent performance in weekly revenue, reaching highs of $87K in mid-February and closing the quarter at $62K. Downloads fluctuated, starting at 9.9K in early January and ending at approximately 6.5K in late March. Active users remained stable, averaging around 320K throughout the quarter, peaking at 329K in early January.
Calm observed a steady weekly revenue trend, maintaining around $80K through most of the quarter and ending at $79K. Downloads saw a peak of 6.2K in early January but tapered off to around 5.4K by March end. The app's active users hovered around 65K to 73K throughout the quarter, showing a slight increase mid-quarter.
Strava: Run, Bike, Hike experienced a varied revenue pattern, peaking at $88K in mid-March and concluding the quarter at $71K. Downloads were relatively stable, starting at 8.2K in early January and ending at approximately 5.6K. Active user numbers were consistent, ranging from 150K to 175K, with a slight dip towards the end of the quarter.
Headspace: Sleep & Meditation maintained a steady weekly revenue, peaking at $68K in mid-January and ending at $53K. Downloads started at 3K in early January and ended at around 2.2K in late March. Active users showed a stable trend, averaging around 28K to 30K throughout the quarter.
For more detailed insights and trends, visit Sensor Tower.
